Last week, I was in Las Vegas for the Asian Advertising Marketing Summit. The reason I was there: I was invited by the Asian American Advertising Federation (3AF) to speak as part of a panel of Mommy Bloggers on the growing influence and consumer clout of Asians on the Internet. I was in more than good company on stage with Stefania Pomponi Butler (of the Clever Girls Collective, Kimchi Mamas, and Momocrats), Thien-Kim Lam (of I’m Not the Nanny and Left to Write), and Kathy Choi-Lee (of KOKO Living).
As Cheryl Pearson-McNeil of the Nielsen Company stated as she wrapped up our panel, “These are power moms!”
Okay, I’ll take that.
I wasn’t there just to speak, but also to learn from the room full of marketing and demographic experts and media gurus. And the two days of presentations confirmed the trends I’ve been seeing all along, such as:
Asians have the number one users of the Internet.
Asian are the fastest growing ethnic group in America.
Along with new information about the online habits* of Asian Americans:
Gen X Asians say ethnicity is key factor in parenting advice.
Younger Asians say food is an important part of their ethnic identity.
And their spending habits*:
The spending power of Asian Americans will increase by 42% by 2015.
Yet, most Asians feel that advertising is directed at a white audience.
I’m really excited to see statistics that people really are interested in the topics here at HapaMama and other Asian parenting blogs on the Internet. And that our stories are legitimate and that we are a valuable marketing demographic.
What do you think?
* Special thanks to Edwin Wong from Yahoo for presenting this information.
Asian American Advertising Federation gave me a travel stipend for the conference, but the opinions expressed here are my own.