NPR: How the Instant Pot Became So Popular

Image Credit: Grace Hwang Lynch

You’ve heard about the Instant Pot, haven’t you? The past few months, the thing has been popping up all over my social media feeds. Different groups of friends who don’t even know each other were posting about it. When it went on sale on Amazon, I caved in and bought one. After getting over my initial fear and slight confusion about all the settings (quick release? natural release? what if I blow up my house?), I started to really like it. It sautés, pressure cooks, simmers, and can even make rice or yogurt. The only drawbacks I have found so far is that it’s really tall and has to be wedged carefully in my cabinets and that when I sauté in it, I can’t use the hood over my range to whisk away the smell.

But here’s what was most interesting about the Instant Pot… every time I posted about what I cooked, my friends went crazy about it.

So I started to wonder, isn’t there a news story behind this? I reached out to Instant Pot company, to marketing execs and bloggers to find out what exactly was going on. And I was surprised.

Read my article now at NPR‘s food section The Salt to find out the full story…